Pogo, one of the largest kids’ channels in India, has collaborated with Jump Games and Reliance Entertainment Digital, and launched a mobile game themed throughout the serial, chhota Bheem, called chota Bheem: Mice Mayhem.
The show is based on a superhuman boy – Bheem who gets his strength from eating laddoos and it is fun-loving, brave, honest and ever prepared to save his friends and villagers from harm.
The latest game ‘chota Bheem games: Mice Mayhem’ commences with Kalia – Bheem’s rival – looking to trouble the young hero by releasing a mischief of mice in any his laddoo shops. The gamer’s mission, as chota Bheem, is usually to save each of the laddoos on the mice.
Bheem has to be guided across 12 levels while he efforts to foil Kalia’s latest try to create mayhem. Previously, Pogo and Jump have come up with three chota Bheem based mobile games which have ranked amongst the highest played franchises among Indian themed mobile games.
In accordance with Jump Games, a final game inside the series – ‘chota Bheem: Save the Laddoos’ received over one million downloads to the Nokia Store.
While elaborating on extending the chota bheem games franchise, Mr. Chaitanya Prabhu, Business Head India, Jump Games said, “chota Bheem is probably the most in-demand mobile game characters among kids in India. Each game from the series has witnessed high downloads on various platforms, which highlights nice of your game and also the demand from mobile gamers to boost the chota Bheem storyline. The most recent game – Mice Mayhem – will engage mobile gamers with its high-quality visuals and action. More than likely that it game will supersede the download records from the earlier versions.”
Mr. Troy Lobo, Sr. Director Network & Content Distribution South Asia, Turner International India Pvt. Ltd., added, “Pogo’s strategy is to make sure kids can consume our content ‘Anytime, Anywhere’. Today, mobile gaming is a medium to activate consumers for an immersive, interactive and fun experience with their favourite cartoon characters. The chota Bheem mobile games have got a loyal fan base and we are sure the newest ‘Mice Mayhem’ game will love a similar popularity and success.”